“Post it on the wall.”
The post isn’t credited and the wall isn’t built. Yet, somehow everyone wants to post their upheaval or a new update to their wall and share what’s on. The virtual world is getting real with the day. Studies have shown that users spend more than eight billion minutes on Facebook every day. But why the sudden rush? Because it is dynamic. It is where everyone is. And this has made social networking more sought after and more competitive.
But marketers have a new challenge with the growing popularity of ‘living online’. They have advertised and met customers on every ground base they could. They have ‘tweaked’ media to suit their products. But now, they need to ‘tweet’ to reach customers like never before. Yes, the stand up challenge is to use the new medium of ‘Social Networking’ to reach, meet and interact with customers in order to use this promotion tool to ultimately increase sales.
Today it isn’t enough to have a website of your company or product. Everyone has it. It was a competitive edge a decade or less back. But now, you need to talk, listen and interact with your customers. A visit to the websites of leading and upcoming brands shows how well they have linked their online presence with an extended channel of these social networking platforms by having fan pages. A fan page is the presence of the brand on such platforms with people registering themselves as fans and can closely interact with each other and the brand holders. This gives an outlet to vent out customer reviews and product bearings. A customer appreciation can go a long way influencing the fans who read it increasing its credibility and it can also serve as a base for customer grievance reprisal putting a favorable brand image. Buzzr also boasts of a fan page where an increased fan interaction is witnessed. How well a brand can reach its customers is truly put forth by the increasing number of fans and interaction levels.
The world is an oyster for a marketer. Today this statement stands incomplete because the unless the power and importance of social media marketing is understood, appreciated and put to use, brands and companies might lose out on the mad race to reach, gain and maintain a new customer. Facebook, Twitter and the entire host of all the social networking websites are the new playgrounds for brands and their marketing teams. The heat has already increased multi-fold in a very short span of time and definitely brands cannot afford to miss out on them because the increasing preference to be living online presents an opportunity to be with your customers more as a ‘living’ brand. The tweets are definitely getting spicier!
2000 Facebook Fans!
The person, who said milestones were mere numbers, needs a recheck, because it is more about encouragement, achievement and the push to go ahead!
This is what we felt, when Buzzr’s Facebook Page crossed the 2000 fans mark this week. This page is one of the main promotional funnels for the deals and offers published by brands on Buzzr. Whether it is food, clothing or electronics, it has something for everybody. Moreover, the encouraging sign is that more and more fans are actively interacting, whether it is by liking an offer or by leaving a comment on it, effectively making campaigns go viral!
Well, that takes us to a new feature for Buzzr. We have launched Buzzr Delhi and Buzzr Mumbai, the city specific Facebook pages of Buzzr, which give details of offers intrinsic to these cities. We aim to keep it as interactive and updated as the Buzzr page, so that local and smaller brands can use our platform to promote themselves. Hope to see you all there too.
We thank all the fans for their active interest in Buzzr and we promise more and better deals in days to come and that regular dash of contests too. Consumers and brands definitely have something to look forward to. Enjoy all!