Buzzr.in, powered by BuzzrPlatform, is the most comprehensive aggregator of deal content in India. Promoting the best deals for the consumers, Buzzr.in has also opened avenues for deal providers to reach out to a larger audience and create great interest in their products.

Businesses today connect with their consumers via effective marketing and advertising. Everyone is looking for a campaign that is subtle yet crisp. A recent initiative in this direction has been participation by brands on the BuzzrPlatform in the EYR campaign by Channel [V]’s Indiafest 2012. An interesting promotion activity for all brands tied up with the BuzzrPlatform, this is one of the many ways to foray into the arena of unconventional advertising/marketing solutions.

Partnering with the EYR Campaign for Channel [V] Indiafest 2012 is one of the biggest initiatives undertaken by Buzzr.in yet. EYR (earn your right) campaign was an initiative by the Indiafest team to motivate participation by college students. Buzzr.in provided the EYR campaign with 6 youth oriented brands to become Channel [V]‘s retail brand partners.

All the participating brands were to give out EYR point vouchers which would lead to gifts and a free trip to Goa for the Indiafest 2012 to participants. Other collaterals like posters, tent cards etc. were also installed in the brand outlets for further visibility. By providing youth oriented brands reaching out to large audiences, Buzzr.in helped the EYR campaign with the perfect outlets to pull in their target audience for their festival.

This concept has benefited all participating brands. The brand outlets have been featured on all EYR campaign posters, banners, television promos etc. Furthermore, the participating brands have had increased footfall and greater visibility due to this initiative. Some of the brands include Gelato, Fro-Yo, Cinnabon, Trrop it Up, Guitar Hall etc. Buzzr.in has given these brands a chance to reach out to connect with a larger audience.

With advertising rates sky rocketing each day, BuzzrPlatform has created unique solutions using different mediums providing the advertisers great visibility and higher recall value. With a potential reach of lakhs of consumers, multiple mediums of promotions leading to higher recall value, Buzzr.in is the ideal way to promote a niche or established product across the masses.

A few sites are trying to differentiate themselves by restricting their deals to a niche industry. This allows them focus their resources and rise above their competitors that are spreading themselves to thinly amongst various verticals. It also allows them to be recognized as the go to source for deals in their segment without having to become the biggest site in terms of traffic.

Here are a few niche websites that we found targeting Indian markets as well as one that has an interesting variant to the standard model.

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Vamoosevacations.com

Vamoosevacations, unlike other group buying websites in India which focus on showcasing daily deals across many categories, showcases deals only in the Travel category. Travel is the one of the most popular ecommerce categories in the Indian market and Vamoosevacations has a good product to convert customers who are looking specifically for good deals on travel and adventure. Vamoose helps its consumers to plan holidays not just in India but also across the globe at very affordable prices.

Foodome.in

Foodome is a Chennai based group buying website which focuses on the food category. Foodome finds good food deals in restaurants around the city and also displays deals on food products.

Groffr.com

Groffr was one of the first niche focused group buying portals in India. It focuses on the real estate and automobile niches. Why real-estate and cars? Their idea is that these categories target similar audiences as a customer in search of a new home might also be interested in a good deal on a car.

Soldinsixty.com

Soldinsixty.com is not a niche focused site but we thought we would mention it as it has a unique daily deal model. The site features a new product deal every hour rather than every day and displays upcoming deals as well. Sold in sixty claims that products deals that expire are not repeated during the day. It focuses on one category a day and the category changes everyday at morning 9; their idea is to provide a fresh category deal to their consumers every morning. Consumers here get a variety of products to choose in a whole day with good deals. Also, the hourly change of deals probably keeps customers coming back multiple times a day.

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We commend the above ventures for thinking about the box and hope that they inspire more niche-focused sites.

About the author:

Nuhail is a business developer for Enthrall Media, a company that provides comprehensive deal content and promotion solutions.

We will be authoring a series of articles exploring the industry from an insider’s perspective. To kick things off, we thought we would create an updated list of all the active players with some interesting details about them.

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1. Name: Snapdeal

Local: Yes

Product: Yes

Cities: All over India

Comments: Snapdeal is the largest group buying website in India in terms of traffic.They announced recently that they processed 30,000 transactions in a single day.

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2. Name: Taggle

Local: Yes

Product: No

Cities: Ahmadabad, Bangalore, Chennai, Coimbatore, Delhi-NCR, Hyderabad, Kochi, Kolkata, Mumbai, Pune.

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3. Name: Mydala

Local: Yes

Product: No

Cities: Delhi, Mumbai, Bangalore, Pune

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4. Name: Koovs

Local: Yes

Product: Yes

Cities: All over India

Comments: Koovs seems to focus more on products then services.

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5. Name: Sosasta

Local: Yes

Product: Yes

Cities:  Ahmadabad, Bangalore, Chandigarh, Chennai, Coimbatore, Delhi-NCR, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Nagpur, Pune.

Comments: Earlier this year, Sosasta was bought over by Groupon which is the largest group buying website in the world.

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6. Name: Dealivore

Local: Yes

Product: No

Cities: All over India

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7. Name: Dealsandyou

Local: Yes

Product: Yes

Cities: All the major cities of India

Comments: Dealsandyou is a group buying venture by the same company behind Fashionandyou, one of the largest flash sales sites in India.

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8.  Name: Buzzintown

Local: Yes

Product: No

Cities: All the major cities in India

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9. Name: Ebay

Local: Yes

Product: Yes

Cities: All over the globe

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10. Name: Vamoose

Local: Yes

Product: No

Cities: All the tourist spots in India

Comments: Vamoose focuses only on the Travel category. It is backed by TravelMartIndia.com, one of India’s leading vacation and destination planning companies.

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11. Name: Groffr

Local: No

Product: Yes

Cities: All the major cities in India

Comments: Groffr focuses on the real estate vertical which is unique amongst group buying sites in India.

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12. Name: Rediff’s Dealhojaye

Local: Yes

Product: No

Cities: All major cities in India

Comments: It is an initiative by Rediff.com.

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13. Name: Timesdeal

Local: Yes

Product: No

Cities: Major cities of India

Comments: Timesdeal is owned by the Times group.
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14. Name: Dealface

Local: Yes

Product: No

Cities: Mumbai

Comments: Dealface has been started by the team behind Mouthshut.com.

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15. Name: Cityoffers

Local: Yes

Product: No

Cities: All the major cities in India

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16. Name: Groopoffers

Local: Yes

Product: No

Cities: All the major cities in India

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17. Name: Coupon2buy

Local: Yes

Product: No

Cities: All the major cities

Comments:

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18. Name: Foodome

Local: Yes

Product: No

Cities: Chennai

Comments: Foodome focuses only in the category of food and restaurants.

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19. Name: Masthideals

Local: Yes

Product: No

Cities: All the major cities in India

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20. Name: Scoopstr

Local: Yes

Product: No

Cities: All major cities in India

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21. Name: Mastsale

Local: Yes

Product: No

Cities: All major cities in India

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22. Name: Robberyonline

Local: Yes

Product: No

Cities: Delhi NCR, Jaipur, Chandigarh

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23. Name: Hungamadeals

Local: Yes

Product: No

Cities: All Major cities in India

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24. Name: Urbangain

Local: Yes

Product: No

Cities: All the major cities in India

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25. Name: Voucherwow

Local: Yes

Product: No

Cities: All the major cities in India

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26. Name: Dealonpune

Local: Yes

Product: No

Cities: Pune

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27.Name: Couponsonmobile

Local: Yes

Product: No

Cities: Spread all over India

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28. Name: Webkolkatadeals

Local: Yes

Product: no

Cities: Kolkata

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29. Name: Aajkacatch

Local: No

Product: Yes

Cities: All over India

Comments: AajKaCatch focuses on selling one product a day.

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30. Name: Huddlendeal

Local: Yes

Product: No

Cities: Bangalore

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31. Name: Buytheprice

Local: No

Product: Yes

Cities: All over India

Comments: Buytheprice follows the short term product deal category but has multiple deals at any point of time.

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32. Name: Bindaasbargain

Local: No

Product: Yes

Cities: All over India

Comments: Bindaasbargain is the biggest deal a day style product deal website in India.

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33. Name: 24hoursloot

Local: No

Product: Yes

Cities: All over India

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34. Name: Lootmore

Local: No

Product: Yes

Cities: All over India

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35. Name: Valklub

Local: Yes

Product: No

Cities: Delhi

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36. Name: Soldinsixty

Local: No

Product: Yes

Cities: All over India

Comments: Soldinsixty has a different approach. They feature new product deals every hour(60 minutes).

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37. Name: Dealyantra

Local: Yes

Product: No

Cities: All the major cities in India

Comments: Dealyantra is owned by Indyarocks.com

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38. Name: Fandoodeals

Local: Yes

Product: No

Cities: All the major cities in India

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39. Name: Groupbachat

Local: Yes

Product: No

Cities: Mumbai

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40. Name: Aajkiitem

Local: No

Product: Yes

Cities: Mumbai

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41. Name: Grako

Local: No

Product: Yes

Cities: All over India

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42. Name: Dailydealbazaar

Local: No

Product: Yes

Cities: All over India

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43. Name: Synergycoupons

Local: Yes

Product: No

Cities: Delhi, Noida, Gurgaon, Faridabad and Ghaziabad.

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44. Name: Gaindaily

Local: Yes

Product: Yes

Cities: Delhi NCR

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We will be updating and adding new details to this list frequently. If we have missed any sites or if you see any errors, please mention this in the comments and we will update the post accordingly.

About the author:

Nuhail is a business developer for Enthrall Media, a company that provides comprehensive deal content and promotion solutions.

BuzzrPlatform provides ready to deploy white-label solutions containing all the technology and content necessary to bring deals to a publisher’s audience. Deals can be filtered to match niche specific audiences allowing publishers to provide useful and actionable content that can also be monetized. Turnkey solutions include a full iFrame website branded to match the publisher’s website design that can deployed with a few lines of code as well as widgets that can fit within any existing site. BuzzrPlatform also provides a full featured API that can be used by developers to create their own apps on the web or on mobile phones as well as integrate our deal content deeply within related content.

Read more about BuzzrPlatform or contact us at info@enthrallmedia.com to find out how you can join our publisher network.

Buzzr is the first deals network in India to bring together local deals from various sources on a single site. A 90% discount coupon on a Spa in your neighborhood, free starters and drinks with dinner at your favorite restaurant, a huge sale on a popular brand of jeans, these are the kind of local offers you can find on Buzzr.  Besides exclusive deals negotiated directly with local businesses and deals from group buying sites, Buzzr also showcases ‘hard to find’ deals – the kind that appear in local publications, through SMS or on shop windows and even those that are not advertised at all. It does this by using game mechanics and rewards to incentivize members of its shopping community across the country to contribute their local knowledge to the deal listings on the site. Deal sharers are given points for their efforts that translate into gifts and also introduce a competitive spirit with rankings and recognition via leaderboards.

“With the introduction of group buying in India, consumers are being attuned to look for more and more ways to save money in their everyday purchases.” said Kunal Jain, founder of Buzzr.in. “We are giving consumers an easy way to find existing deals in their city while at the same time giving local businesses the opportunity to attract new customers”

Publishers interested in showcasing local offers data on their website can use Buzzr’s easy to install offer listings widget on their website and can customize it to show local offers by city and interest categories. For more comprehensive integrations, Buzzr also invites third-party developers to use its API to get structured location based deal data to build new web, mobile and social media applications.

About Buzzr

Buzzr’s network consisting of the Buzzr.in website, associated social media profiles and publishing partners is the one stop shop for deals across India. Buzzr pulls together deals from various sources and presents them in a user friendly format that allows consumers to save money when and where they want to. Along with exclusively negotiated offers from direct vendors, Buzzr also showcases the best group buying deals as well as unknown deals shared by consumers with local knowledge in every city.

Buzzr is owned and operated by Enthrall Media, a Mumbai based digital media company.

Buzzr.in just kicked off its rewards program! Now users can earn points for almost every thing they do on the website, including visiting regularly, commenting on deals, refering friends etc. Although there will be gifts and vouchers associated with earning points, the points themselves are also their own reward as they give our top users bragging rights for ranking high on the Buzzr leaderboards!

Find out how you can get points and start collecting them today!

Mumbai, 15 November, 2010 – Buzzr, India’s foremost shopping advisory portal announced ‘Travel Week’ starting from 15 November 2010. During this period Buzzr will focus on bringing consumers exciting travel deals and advisory for the season.

Get set to access the best discounts and offers for flights and hotel reservations during the Travel Week promotional period. Examples of the kind of deals available are promo codes for hundreds of rupees off on domestic flights from Goibibo.com, upto 40% discounts on hotels and many more.  “The Travel week will also include out of the box tips and recommendations on various travel destinations which will be posted to the popular Buzzr blog.” Saily Patre, content creator for Buzzr, said. The Buzzr blog can be browsed at http://buzzr.in/blog. Buzzr will also be sending newsletters summarizing the best travel picks to registered members of the site.

Buzzr is all set to make its travel pages the easiest way to shop online for the best deal for any travel itinerary.  Buzzr’s travel category page uses an algorithm to sift through various available flight, hotel and holiday deals from all major travel portals and across major airlines and display the best ones categorized according to specific travel deals. To browse the Buzzr travel category visit http://buzzr.in/c-travel-offers.

Now people can forget their travelling woes and enjoy Travel Week on Buzzr to the fullest. So, hurry up, and book your dream holiday and travel around the world keeping all your worries behind.

For more information on Buzzr.in, visit http://buzzr.in

About Buzzr

Buzzr.in is a pre-purchase advisory portal that helps consumers save money on quality brands and products. Buzzr makes it easy for anyone to find, use and share the best deals, offers, and promo codes from brands and stores they shop at every day.  For more information, visit http://buzzr.in

In other news, we crossed over 25,000 fans across the Buzzr Facebook network this week!

The person, who said milestones were mere numbers, needs a recheck, because it is more about encouragement, achievement and the push to go ahead!

This is what we felt, when Buzzr’s Facebook Page crossed the 2000 fans mark this week. This page is one of the main promotional funnels for the deals and offers published by brands on Buzzr. Whether it is food, clothing or electronics, it has something for everybody. Moreover, the encouraging sign is that more and more fans are actively interacting, whether it is by liking an offer or by leaving a comment on it, effectively making campaigns go viral!

Well, that takes us to a new feature for Buzzr. We have launched Buzzr Delhi and Buzzr Mumbai, the city specific Facebook pages of Buzzr, which give details of offers intrinsic to these cities. We aim to keep it as interactive and updated as the Buzzr page, so that local and smaller brands can use our platform to promote themselves. Hope to see you all there too.

We thank all the fans for their active interest in Buzzr and we promise more and better deals in days to come and that regular dash of contests too. Consumers and brands definitely have something to look forward to. Enjoy all!